> PORTFOLIO

RAJIT GOEL

DESIGNER+DEVELOPER

> BUILDING DIGITAL EXPERIENCES

> FOCUSED ON COOL, USABLE STUFF

> PERSONA
Rajit Goel
ASCII Art Profile
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[2025]

ABOUT

I'm Rajit Goel, a Computer Science student at UT Dallas. My work sits at the intersection of engineering, data, and design. I care about building tools that feel good to use and actually solve real problems, whether that be through AI-powered platforms, data-driven insights, or thoughtful UX research.

I've worked on everything from tax validation at Thomson Reuters to food and beverage analytics at Cinemark to solving problems on campus with clever design. Right now, I'm focused on projects and research that blend multimodal AI with practical interaction design, and I'm always thinking about how to make technology more accessible and enjoyable.

[MORE ABOUT ME]

When I'm not coding or designing, I'm probably listening to music way too loud, raging at video games, or trying to learn a new creative tool. I also lead a fam and do some design work for UTD's Chinese Student Association, where I get to combine fun friend-bonding activities with visual work. Always down to chat about new projects, collabs, or just share!

[EDUCATION]

University of Texas at Dallas

B.S. Computer Science, CS² Honors

Certificate in Applied Experience Design and Research

Expected Graduation: May 2026

UT Dallas logo

EXPERIENCE

Data Science Intern

Cinemark Theatres, Plano, TX

Jun 2025 - Aug 2025

Analyzed theater demographic data across 300+ locations to identify trends in food and beverage performance. Built K-Means clustering models to segment theaters and compared KPIs like per capita spending and occupancy across clusters. Did market basket analysis to find high-value product pairings and improve combo recommendations. Also worked on the 'Pop & Top' initiative using guest surveys and international sales data. Designed executive presentations in Power BI and matplotlib to translate complex findings into actionable insights.

Pythonpandasscikit-learnSQLPower BIExcel
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Cinemark Theatres, Plano, TX logo

Software Engineer Intern

Thomson Reuters, Frisco, TX

May 2024 - Aug 2024

Developed REST APIs in C# ASP.NET for tax form validation that cut processing time by 10-15%. Refactored validation logic into modular components, reducing turnaround from weeks to near real-time. Queried large datasets in SQL Server and converted legacy XML rules into modern XSLT for better integration. Collaborated with a global Agile team across Canada, India, Mexico, and Russia.

C#ASP.NETSQL ServerXSLTGitAgile/Scrum
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Thomson Reuters, Frisco, TX logo

PROJECTS

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CASE STUDY

PREFACE

PROJECT TAGS

Next.jsTypeScriptReactFigmaUX Research

PROJECT DESCRIPTION

A capstone project with Fisher Investments reimagining how hiring works. Instead of cover letters, applicants complete interactive, role-specific courses that build real skills and earn verifiable certificates. Employers get detailed assessment breakdowns across technical proficiency, soft skills, and values alignment. Built high-fidelity Figma prototypes and React components for the applicant dashboard and HR portal.

PREFACE

FUN STUFF

[CURRENTLY INTO]

Recent games I've been playing

Overwatch 2

Overwatch 2

The Finals

The Finals

Metaphor: ReFantazio

Metaphor: ReFantazio